My campaign, Meat Free Me, aims to encourage individuals to stand against the incredibly harmful industry and protect our planet by switching to a plant based diet. Combining a playful and bright aesthetic, powerful statistics, and impactful typography, the campaign targets a Gen-Z audience - a generation known to be highly concerned with climate change. This concept university project had me create a variety of assets to form a robust design system, which were then synthesised together into collateral and deliverables; including a poster series, foldable zine, tote bags, and social media graphics.
This project helped strengthen my understanding of the design principles and ideation skills, asking that we become an expert on our chosen topic through research and undergo many stages of development before reaching our final outcome.
& InDesign
& Social Media design